Gideon Balogun

Gideon Balogun is an experienced digital marketer and content writer with a strong background in selling both physical and digital products online. With 5 years of experience, he develops effective marketing strategies and advice that deliver measurable results. 



  • Mar 25, 2024

What you love should be your hobby, but what the marketplace needs should be your business. A business purpose is not to serve you but to serve the market. The needs of the market is priority and not the want of the startup. A product must meet market demands for a startup to be successful, constant inability of the company to meet up with market fit will result in the total loss of the startup. Achieving a high customer satisfaction rate is important, if the startup wishes to remain in business.

  • Mar 25, 2024

The ability for a team to go through challenges and maintain a positive attitude while navigating the issue will mostly determine how far the team will go. Startups face the most challenges and will only need a team that can withstand such. Resilience of a team is how strong they are in the face of challenge, and how they can bounce back without losing the team “spirit”.

  • Feb 16, 2024

Every Mega company was once a startup, As startups are the foundation for big businesses. The Bureau of Labor reported that 20% of startups fail in the first year. This failure isn't due to lack of idea or implementation only, but due to various challenges that affect startups.