Gideon Balogun
25 Mar
25Mar

The ability for a team to go through challenges and maintain a positive attitude while navigating the issue will mostly determine how far the team will go. Startups face the most challenges and will only need a team that can withstand such. Resilience of a team is how strong they are in the face of challenge, and how they can bounce back without losing the team “spirit”.


Every startup CEO must understand that a resilient team culture is the support system of the company, And must be imbibed specially into the team through various ways. Without a resilient team, the company is bound to suffer great setbacks.  A resilient team doesn't just grow a company but it grows the people, as a team is only as strong as its weakest link. Teaching and training every member to become resilient is the duty of the leader, as communicating with the team breeds trust and fosters encouragement to do more. 


A resilient team culture is creating a mindset in every member of the team to always be strong in the face of every challenge and empowering them with the skillset to bounce back positively from every setback. These setbacks should be met with a motivational and inspirational attitude from the leader of the company.


A team is beyond just a group of people working for your startup but a group of like minded people working with each other to accomplish a goal, without synergy between the team, there would be no resilient mindset in the people. Bringing the people together to form a great bond is the first job of a startup leader.


So simply put Building a resilient team culture in a startup is creating a strong team spirit in a company that is just starting and inevitably bound to face challenges. A strong or resilient team will make use of their strength, skill, mind and every means at their disposal to fight through challenges and create a solution instead of giving excuses. A startup relies heavily on a resilient team. 


Building a resilient team culture has to be preceded by selecting the right team, a resilient team can only be forged out of the right people, selecting the right people to work with is at the fundamental and basic unit of building a resilient team culture.There are attributes and attitudes to look out for in people when selecting them to be on a team, startups CEO's or founders should always know who to hire and who to fire.

In regards to who to select, there are traits to look out for when hiring or firing people, like

  • Attitude to work
  • Ability to multitask
  • Relationship with people
  • Beliefs and values
  • Ability to work under little or no supervision
  • Do they give excuses or find solutions
  • Ability to take corrections
  • Ability to learn on the go


In this article we would be exploring the Importance of a resilient team in navigating the challenges of a competitive market, as well as Strategies to foster a resilient and cohesive team culture within the startup environment, which is the importance of having a strong team while facing various challenges in a market filled with competition and the ways or methods to keep your team together and strong in a company that's just starting.

Importance of a Resilient Team in Navigating the Challenges of a Competitive Market

The importance of having a resilient team cannot be overemphasized in terms of when a company is navigating a competitive market. Every startup has the odds stacked against them and in 5 to 10 years statistics have shown that 90% of startups fail. The competition against most startups is high due to the fact that they have to struggle to win over audiences and customers from authority or existing companies.

Startups will have to spend twice the money and time they have just to meet up with market demands and in most cases this itself isn't enough, and that is where having a resilient team comes in.

What are the importance of having a resilient team in navigating the challenges of a competitive market


  1. Ability to meet up with customers demand 

The pressure for a startup to meet up with demands is very tasking as there are mostly limited resources for the team to work with, this phase may be difficult to navigate and can cause a strong to give up, having a resilient team to handle the orders and pressure from customers is crucial


  1. Ability to respond to market  conditions 

Market regulations are beyond the control of startups and sudden change from the market may impact the startups negatively, this includes price fluctuations, inflation or even recession. A resilient team during such period always find a way around 


  1. Ability to learn from mistakes

Mistakes are bound to be made when working with a group of people to serve the public, mistakes are inevitable and can be fatal, but they are always a great way of learning and strong teams know how to learn from their mistakes and convert it to knowledge 


  1. Ability to seize opportunities

Resilient teams seize opportunity, and use it to foster the growth of their startup. A strong team jumps on available opportunities to showcase how good their startup is.


  1. Ability to collaborate effectively

A strong team is free of envy of glory seeking as their goal is mainly to achieve success and would support one and other to do that.

Strategies in Fostering a Resilient and Cohesive Team Culture Within Startups Environment

When creating a strong team that works together in a startup environment, strategies should be employed to teach this skill set. A resilient and cohesive team culture will need to be taught, imbibed and instilled in the team till it becomes a part of them

Let's explore the strategies in fostering a resilient and cohesive team culture within startups environment


  1. Communication 

Open and honest communication among team members fosters great bonding, team members should be encouraged to exchange information, data and ideas.Resolving conflict and general progressiveness is only done through effective communications. A team working to achieve the same goal should have almost the same information.

So therefore team meetings should regularly be organized. 

Open and honest communication is the first and most important step in fostering a resilient and cohesive team culture within a startup's environment.


  1. Collaboration

Startups need to avoid putting workers in separate cubicles  physically, mentally and socially. Assigning projects that involve the whole team will foster a cohesive culture. Making the whole team feel useful and a part of the project is paramount, No team member should feel used less than others and everyone should feel used for the progress of the startup.


  1. Embrace and encourage diversity

 A team of people from the same place, of the same race of the same value will mostly have the same idea due to similar exposure, Diversity in a startup is the encouragement and acceptance of people of different race, value, beliefs and idea into a work system, Startups should not discriminate against people who they feel don't look like them.


  1. Seminars and coaching

Teachings and seminars should be encouraged from time to time to help team members develop their mental skill set. Seminars are the fastest way to teach team members about cohesive culture, Seminars are not just strategies but direct teaching and information transfer in regards to working together.


  1. Celebration and recognition of effort

Constant work and no recognition can demoralize a team. Leaders should encourage team numbers regularly by celebrating and recognizing their efforts and contribution to the workplace. encouragement of efforts and contribution would lead to a massive surge on the teams cohesivity.


  1. Lead by example

Everything leader should be willing to work with his team members shine your team members that you are willing to work with them is a great way to teach them to also work with each other a leader should not try to do everything on his own but should employ the help of a team members to highlight the importance of team cohesivity 


In conclusion building a resilient team culture is very crucial for navigating the challenges of a competitive market, A team that is resilient will adapt, thrive and survive in the face of challenges, the chances of a resilient team succeeding in an environment that is facing challenges is high

The general importance of a resilient team is their ability to help startups from crashing down. The rewards of building such a team is worth every cost, and founders shouldn't ignore this. Long-term  success isn't achieved without a resilient team. Long-term success can only be created by a team willing to work against every challenge and move on with a positive spirit.

Startups need people to serve their customers and this people shouldn't be treated like mere workers but as team members and key players, inclusivity makes workers feel useful and this would not only create team resiliency but foster cohesiveness amongst team members.


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